BJ Fogg’s Behavior Model
Bj Fogg is a behavioral scientist and professor at Stanford who’s distilled behaviors in the context of habits to a simple formula: B=mat or Behavior = motivation + ability + trigger. Essentially, the likelihood you are able to successfully adopt a new behavior is directly proportional to your ability to do it and the motivation you have to do it. Two very different things, but each quite significant. The realms of motivation and ability come into play once they are triggered by stimulus. Fogg’s model is below, but here’s a 2 ½ minute video that should give you a better context of how the model works.
